I build social content and creator-led campaigns that scale across budgets, platforms, and formats. From polished brand films to simple, creator-driven videos, I put story first and the results follow
Featured video above is a brand campaign for Sparkling ICE that I directed and produced
Redesigning a creator marketing program to make social credible, measurable, and scalable for a global semiconductor company
Creator-led influencer campaign designed to make Thanksgiving approachable for first-time millennial hosts
Global creator initiative tied to TikTok’s sponsorship of LA Pride, spanning owned, earned, and live experiences
Onboarding top-tier creators and public figures to YouTube and helping them build sustainable, long-form content strategies