About Me

I’m a creator-focused marketer and storyteller with 8+ years of experience across TikTok, YouTube, and global brands.

I specialize in building platform-native content and creator programs that feel authentic and scale efficiently. Earlier in my career, I produced viral content at BuzzFeed, shaping my instincts around pacing, hooks, and internet culture.

I’m also a filmmaker and digital creator with 200K+ followers and 20M+ views, which keeps me close to what resonates with audiences today. I studied film at USC and later earned my MBA from Wharton, bringing both creative instincts and a strong commercial mindset to my work.